I love this work — I care about getting the details right, protecting the creative vision, and making sure the people around me have what they need to do their best work. Whether it's a national campaign or a scrappy social shoot, the goal is the same: bring the idea to life, well, with the people involved feeling good about how we got there.
Outside of Creative Production, I'm a mother of two, and just recently relocated to Portland, Oregon — and always glad to connect with people doing work they care about.
Experience
I started in this industry making coffee at a photo studio — which quickly turned into production work and artist representation. I loved it from the start. That hands-on experience, across agency and freelance work, eventually led me back to school for advertising art direction and graphic design, and from there into production leadership, where I found the work I was meant to do.
For more than a decade I’ve built and run creative production at scale. At Paul Mitchell I grew from managing the video team to Director of Media & Production, leading photo and video across seven brands at once and building the production systems behind it. Since 2022 I’ve been independent, producing shoots and helping small creative businesses build the systems behind their work. The best creative work happens when strong systems and strong taste take care of each other.